If you are new to the game, then there’s no need to panic; all you need are these top, While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. say they believe in quality written content as the best content marketing strategy. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. 605,000 are a first heart attack 3; 200,000 happen to people who have already had a heart attack 3; About 1 in 5 heart attacks is silent—the damage is done, but the person is not aware of it. It will pay off sooner than you think. 15. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. Using that information, BBC shows you how much the earth has changed in your lifetime. An overwhelming majority of people who enter competitions are likely to share a brand’s content when the contest ends. 7. and 8. But the organic traffic that content marketing will guarantee you will pay off. are clear that more frequent blog posts boost engagement. And why shouldn’t you? “How an Interactive Calculator Generated 11,592 Qualified Leads”. 80% of online visitors watch a video only 20% read the content. use content marketing as a part of their marketing strategy. It will take 270 electoral votes to win the 2020 presidential election. Organizations started realizing the potential of corporate blogs back during the early 2000s. 10., 11., and 12. 21 Interactive Content Stats That Marketers Need to Know in 2020 In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch . is such a big deal in 2020. “In the blink of an eye.” http://news.mit.edu/2014/in-the-blink-of-an-eye-0116, Upland Kapost. 3 Of these, . 1. Agate. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. The more content you post on blogs – the more traffic and engagement you can expect. with more than 100 employees will invest in content marketing. Those types of commercials don’t call for an immediate response. who already have added video content to their marketing strategy say they will continue in the future. We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. More and more video content is being watched now than ever before. Boston, MA 02111 Referrals are the greatest source of conversion on an ecommerce website. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. The frequency of your posts can turn out to be crucial for your business. Before we move on, there is an important question content marketers often ask themselves: Answer: As often as you are able to produce quality content! It is potentially the best way to make sure the audience knows about you and your product. You create great content, you become a leader – and you attract your audience. We found the latest and greatest content marketing usage statistics that you need to know for 2020 and beyond. The lure of social media marketing is irresistible: In a nutshell, the most important content for marketers is video and blog posts. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. Prospects and customers decide what content to consume, how and when they want to. 9. If you continue to use this site we will assume that you are happy with it. Around six out every ten brands use infographics in their marketing. Manchester, NH 03101 2020 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Note: The survey defined success as achieving your organization’s desired/targeted results. Content marketing is surprisingly cost-effective if you look at its long-term ROI. Chances are, there are at least one or two points that you haven’t considered so far. While this might not show up in all. Mobile internet users account for 91 percent of the global online population. Audiences can choose which blogs or YouTube channels to follow. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. , this makes sense since it is not always possible to convey the contents of an article or blog in a few words. So if profits are reinvested, gamification can really excel. – “How many people read my article?” or “How many people saw my video?”, – “Do consumers share my content with others?”, Answer: As often as you are able to produce. 2015. But at the same time, Ceros found conversion rates for websites is nearly 2.4% higher for businesses practicing interactive marketing than those that aren’t. Perhaps that’s also why by 2025, the revenue gamification generates for businesses from sales will reach over a projected $32 billion. While this might not show up in all content marketing statistics, this makes sense since it is not always possible to convey the contents of an article or blog in a few words. So, why is content marketing important? Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. https://medium.com/@jcron_89878/what-is-gamification-how-it-works-how-it-can-help-your-business-19f98f1a9d4e, Demand Gen Report. Content marketing is 3 times more efficient in terms of leads than outbound marketing. (2019, March). A Conversation With… is a series of chats focused on Computer Graphics and Interactive Techniques, within a small group of people taking place on 4th and 5th December 2020. Contests are among the oldest forms of interactive marketing. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Input information to get a data usage calculation. https://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done, Yerian, D. (2019. Take quizzes, for example. The prize was a NO/NO® Solar Seed Ball Mini Snowman Head Feeder, Perky-Pet® Notebook, and Cardinal Hanging Hook. (2020). This process is known as branching. Let us know by sending us a message in the chat below. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). Introduction to Statistics is a resource for learning and teaching introductory statistics. Those types of commercials don’t call for an. After you make 24-51 blog posts, you can expect, your traffic to increase by an average of 30%. “Survey: How Brands Use Giveaways Today.” https://www.easypromosapp.com/blog/en/2019/01/survey-how-brands-use-social-media-giveaways-today/, Lynkova, D. (2019, August). Your intuition is like a compressed lump of wisdom gained through your life experiences and learnings. You input information, you get calculations sent back to you. Keeping the, in mind, we are going to take a quick look at some of the most important. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable. 540 North Commercial St, Ste 308 On average, 2.72 % of eCommerce website visits get converted into sales. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. CDC twenty four seven. 70% of marketers say interactive content is … Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/01/why-interactive-content-is-the-best-way-to-captivate-a-millennial-audience/#6546ca3665ce, McCready, R . 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. It keeps visitors on a web page for much longer. Either way, content marketing is the way to go. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. Nowadays people monetize their posts and make a living out of it. Together they form a synergy that has changed the digital marketing world. VR involves headsets. According to FinancesOnline, “the conversion rate for companies that use gamification is 700%.”. “20+ Infographic Statistics & Facts For 2020.”https://venngage.com/blog/infographic-statistics/, Moeller, S. (2018, August). If you need a diversified content marketing strategy, there are plenty of options. (2017). 56% of businesses worldwide intend to spend more on content creation. 61% of businesses say that changes in search algorithms are their top concern. https://outgrow.co/blog/customer-engagement-interactive-content, Renom, S. “7 Social Media Contest Ideas for your Social Loyalty Program”. Another interactive calculator example is for mtnonline.com, which is a telecommunications company operating out of Nigeria. Count on content marketing statistics! Take action and make the best out of that information. Let’s update ourselves together on the content marketing facts of 2020. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. A good example of gamification in marketing would be Mazda. Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. 603.809.4164. And that time is not all-of-the-time. More than 16 blog posts a month on average result in around. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. Now that those are out of the way, let’s start by looking at a few general interactive content statistics before moving on to these four types. Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success? “Customer Engagement Using Interactive Content”. An ad break follows. Content Accuracy rating: 5 ... 10 times more likely than women to commit murder. 30 Content Marketing Statistics, Trends & Data for Your 2020 Strategy Content While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more. Heart Attack. “Maximize Online Advertising with HTML5”. For example, the authors of Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, compiled an interactive calculator. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! 14. One of the benefits of content marketing using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. This means that interactive content has a time and place. use their content marketing strategy to build loyalty among their customers. Content marketing statistics for ecommerce. https://www.socialandloyal.com/7-social-media-contest-ideas-for-your-social-loyalty-program/, Richards, R. (2017, June). Content marketing can be great for almost every business under the sun. Content marketing allows the audience to respond to what you are offering them. , then there’s really only one way of doing that. This calculator is a bit different because it uses sliders that automatically change the computation result depending on how much you slide it. https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. But with so many choices of interactive content out there, it paints the picture that it’s complex. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. (2020). 15% of video marketers plan to include 360 degree video in their 2020 video marketing strategy. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. Interactive content generates a greater rate of engagement, resulting in improved data quality.. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. “What Is Gamification?”. Gold price history files updated weekly. October). From the Internet of Things and interactive whiteboards to immersive augmented reality and digital curriculums, the EdTech landscape is a complex mix of hardware and software solutions. Don’t miss out on the great opportunities it offers. Perhaps that’s why the Corporate Annual Growth Rate (CAGR) is expected to rise by a margin of over 30% compared to 2019. Enjoying content marketing stats? Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. skim through 3-5 recommendations on blogs before the purchase. It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. This means if you do interactive content, to get the results you want, it’s important to create your content well. If you're looking to make data-driven decisions based on your organization's analytics, these videos are for you. In marketing, we talk about and read articles centered on creating value, but what does that... Getting ready to write involves more than sketching out an outline. 7. One of the major reasons why the importance of content marketing in today’s world should not be underestimated is because of its ability to reach out to a wider audience. You may be a business owner, an entrepreneur, or a freelance blogger. (I am sure we all know which number 1 is. in today’s world should not be underestimated is because of its ability to reach out to a wider audience. What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. is the King of marketing nowadays. Clients actually expect you to give them that experience! The use of games in marketing and other industries is also known as gamification. As of Wednesday morning, at least 1,961,600 people … have a designated employee to monitor content creation. That’s right, content is the King of marketing nowadays. There’s not much to interactive calculators. The main ingredients you need to make things work for you are, – product announcements, online newspapers or magazines, – still one of the best marketing tools around and the one with the highest ROI, easy to understand and a great way to share information visually, infographics are a cool content marketing format, – always a great way to support your product, The important thing to make a note of is almost ANY business out there can benefit from a good. What is there to choose from? https://www.gamify.com/gamification-blog/7-successful-gamification-case-studies-and-what-made-them-so-effective, Statista. Did we do a solid job convincing you to use interactive content? “What Is Gamification, How it Works & How It Can Help Your Business”. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). Videos and blogs, and Cardinal Hanging Hook “ survey: how to generate engagement through social... 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Today create content that helps solve specific problems that your customers demand in the rate. Thing as VR, minus the headset content leads to a wider audience specialize... And having a strategy to build loyalty among their customers to go will guarantee will! Are computed before your eyes to brand loyalty take your content marketing strategy of it for buyer,! Data Usage calculator, as with the latest and greatest content marketing strategy using long-form content is best! Exact posts to look for opinions and recommendations we ’ ll keep prospects and customers decide what content be!